Today the LEGO Foundation started its 2015 Idea Conference. I will tweet some interesting learning points using hashtag #ideaconf15. You may also follow the keynote speeches live via the Idea Conference website. Enjoy!
Lego Idea Conference 2015: April 13-15
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Not being Danish is not an issue for me, says Lego’s incoming CEO
Marko Rillo, , About Lego, Bali Padda, CEO, CNBC, Interview, Lego Group, Video, 0
As of next month, internationally-renowned toymaker Lego will be headed up by the first non-Danish CEO, but according to...
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How Lego Built a Social Network for Kids That’s Not Creepy
Marko Rillo, , About Lego, 0
Wired Magazine featured an interesting story on new LEGO Social Network for Kids, written by Brian Barrett. Not the...
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Lego and Gender Issues Article from BBC News Magazine
Marko Rillo, , About Lego, 21110, BBC News Magazine, Lego, Lego Friends, Research Institute, Tom De Castella, 1
Tom De Castella has written for BBC News Magazine a story about Lego’s moves on gender stereotypes.
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At LEGO, Growth and Culture Are Not Kid Stuff
Marko Rillo, , About Lego, BCG, bcgperspectives, CEO, Grant Freeland, Interview, Jørgen Vig Knudstorp, Lego, Lego CEO, 0
Boston Consulting Group perspectives at bcgperspectives.com published a nice interview with Jorgen Vig Knudstorp. Click on this link to...
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Lego Moves from the Toybox to Serious Science
Marko Rillo, , About Lego, Andrew Masterson, Brain-Wave Technology, Copenhagen Business School, Experiments, Lego, Lego Bricks, Ma Chunxin, Mindstorms, The Sydney Morning Herald, Vehicle Safety, 0
Andrew Masterson wrote in The Sydney Morning Herald how Lego moves from the toybox to serious science. Recent studies...
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How Lego clicked: the super brand that reinvented itself
Marko Rillo, , About Lego, Billund, Company, Guardian, Johnny Davis, Lego, Lego House, Lego Movie, Observer, Vig Knudstorp, 0
This article appeared earlier today in the Observer section of the Guardian. From its founding in 1932 until 1998,...
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Jorgen Knudstorp, CEO, on rebuilding Lego
Marko Rillo, , About Lego, CEO, Financial Times, Jorgen Knudstrop, Lego, Richard Milne, 0
The toymaker’s first leader to come from outside the founding family stands down. Published in Financial Times, written by...
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Revised Trademark Guidelines for LEGO® SERIOUS PLAY®
Marko Rillo, , About Lego, Guidelines, Lego, Lego Serious Play, Trademark, 1
LEGO published today their revised Trademark Guidelines for LEGO® SERIOUS PLAY®. You may download the PDF document here (10...
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