Tag Archive for: David Robertson

The Bricks that Keep Building - About Lego History

The Bricks that Keep Building – About Lego History

Marko Rillo, October 9, 2014, About Lego, Alex Howe, Billund, Brick by Brick, David Robertson, Jørgen Vig Knudstorp, Lego, Legoland, Mandi Keighran, Mattel, McKinsey, Norwegian, Ole Kirk Christiansen, Timeline, 0

This post was published in the Norwegian airlines magazine. Text by Mandi Keighran / Photos Alex Howe Lego has...

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Marko Rillo, September 29, 2013, Serious Play Library, Aarhus University, Brick, Brick by Brick, Case Study, David Robertson, Hasbro, Innovation, Jørgen Vig Knudstorp, Knudstorp, Lego, Mattel, McKinsey, Toy Industry, 1

Wharton professor David Robertson with Bill Breen have written an engaging book, which contains a real case study on...

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