Frequently Asked Questions - Serious Play Pro



LEGO® SERIOUS PLAY® is a technique where people use LEGO® bricks to follow a series of structured exercises during which they build things that represent their personal or business challenges metaphorically.

SERIOUS PLAY® concept was created in 1996 by Professors Johan Roos and Bart Victor when they both were professors at IMD in Switzerland.

As of May 1st, 2010 LEGO® has decided to allow everyone – including facilitators outside of their previous partner network – to use LEGO® SERIOUS PLAY®. LEGO® will no longer be sustaining a network of licensed partners offering LEGO® SERIOUS PLAY® and as a result, LEGO® SERIOUS PLAY® can be obtained through a wide community of facilitators using the method as part of their toolbox. LEGO® created an open source document which explains the methodology and the process.

LEGO® Group created the trademark guidelines document. Meaning LEGO® Group owns all rights and intellectual property rights to the LEGO® SERIOUS PLAY® methodology.


Yes. The training will provide you with in-depth knowledge and hands on skills that you need to start working as a facilitator.

The cost of training sessions varies between EUR 2000-3000 ($2500-3500), plus travel and accommodation expenses. Some trainers might offer group or non-profit discounts. If you find it very difficult to raise funds for the training, we suggest you start self-educating. There are many excellent books that you can read about facilitation.

More than 30 trainers are providing LEGO® SERIOUS PLAY® training courses globally. Some provide custom training courses that focus on particular aspects of LEGO® SERIOUS PLAY® methodology others in-house training using LEGO® SERIOUS PLAY®.

1. Think about what are you going to use your skills for. Before joining a training group, ask your trainer to send you a layout of the training sessions and explain to you what skills will you acquire by attending their training.

2. Different coaches have different styles. There is practical, academical, traditional, innovative, emotional, distant, experienced in certain cultures or have a global view. We suggest you get in touch with them in person and ask them to send you training videos where you can see them in action.

3. Ask your trainers whether they have actual tasks where you need to practice and demonstrate your skills of running a workshop. Ask if they will also coach you after the training session is over.

4. Some trainers restrict you and do not allow you use the acquired methodology in training set. Make sure that you ask them first about any legal implications of training with them before signing up.

Not anymore. In 2009 LEGO® Group provided the final training sessions on LEGO® SERIOUS PLAY®. After that in 2010, the LEGO® Group made LEGO® Serious Play® Open Source. Meaning that the LEGO® Group does not offer any training and no training provider is officially linked to LEGO®. Even if somebody organises training sessions at venues associated with LEGO® or claims that their training is “LEGO® SERIOUS PLAY® Certification”, there is no quality guarantee from LEGO® Group. All the trainers are operating on an open market and are fully responsible for the quality of training contents themselves.

Yes, LEGO® SERIOUS PLAY® methodology is an Open-source. Anybody who wants to teach others can. If you feel that you have the necessary experience and feel qualified enough to do so, you can get in touch with us. Please send us your references and write a few words about what is your Unique Sales Proposition as a trainer and we will give you the right to post your training events in our community Events section. If you are just starting out and you would like to train others in the future, then be aware that some training providers may not allow you do so. Please make sure that you understand your obligations well before you sign up with a training provider and choose somebody with terms suitable to you.

There is no particular meaning just some facilitators have adopted badges and titles stating that they are certified. In practice, this does not provide a certificate of quality. All current LEGO® Serious Play® certification processes as of early 2017 just offer certificates for showing up at a training event. Provided you complete the training course you get a certificate of completion. No matter what your skill level or competency. This kind of certification does not mean people who are “certified” have met certain quality standards of practice. NO independent body reviews facilitators knowledge, skills, capabilities, values or competencies. Until such certification mechanisms are placed, we suggest you get in touch with the facilitator and ask them to provide you with a proven list of earlier references.

In the 2010 Open Source Guide, new applications will be developed by the international community of users and may be shared online. Applications are different blueprints for facilitation sessions. Some trainers are rigid about their approach in workshops, asking their trainees to follow that closely. Others provide more flexible roadmaps that give you a general direction on how to facilitate e.g. a strategy session, a team building event or an ideation workshop. We suggest you get in touch with your chosen facilitator and ask what applications does their training programme cover. If they say, it includes “everything” then do not believe them and ask them kindly be more precise.

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