LEGO® SERIOUS PLAY® is a methodology that was created by LEGO® Group. The method was designed to solve complex problems in the business sector but also to involve every member of the group to the discussion despite peoples personalities and their status in the companies. The approach is based on research that hands on learning produces a deeper more meaningful understanding of the problem.

Where is it used?

LEGO® SERIOUS PLAY® facilitation method is used worldwide. It started in Denmark by LEGO® Group, but over the years it has spread worldwide and has been used at Harvard Business School, Stanford, and Fortune 100 companies.


SERIOUS PLAY® concept was created in 1996 by Professors Johan Roos and Bart Victor when they both were professors at IMD in Switzerland. It was used as a way for managers to describe, create and, challenge their views on their business. Articles about their early ideas were published in 1998 “In Search for Original Strategies: How About Some Serious Play?” and in 1999 “Towards Model of Strategy Making as Serious Play”. Long-Range Planning journal published in 2004 article “Playing Seriously with Strategy” (which was co-written with Matt Statler), that serves as the foundation for the concept and practice of LEGO® SERIOUS PLAY®.


The platform offers you a possibility to become more familiar with this methodology. This site gives you free detailed information about LSP, case studies, and you can participate in training to become a certified facilitator and use this method as a tool in your kit.

©2009-2024 SeriousPlayPro.com. SeriousPlayPro.com links professional facilitators using LEGO® SERIOUS PLAY® methodology. It is not affiliated with LEGO. Check LEGO SERIOUS PLAY open source for details or get in touch with us.

See also our Privacy Policy and Frequently Asked Questions about LEGO SERIOUS PLAY

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