Survey for LEGO
March 22, 2011 in About Lego
The following message arrived from Tracy Suff from LEGO:
Dear community members
Thank you for welcoming me onto this platform. I’m here to invite you to join me in estimating the quantity of Serious Play products you think you will need in 2011, 2012 and 2013.
As you know, the fiddle bags (window exploration bag art.2000409) ran out unexpectedly earlier this year and we are producing more of these now, so fresh stock will be available from 25th April. This happened because there has been a significant increase in order activity for LEGO Serious Play products since the start of the year and the stock we had forecasted would last us a great deal longer, than it did. In order to try to prevent this from happening again, and to forecast how demand is likely to develop in the coming years we have put a simple survey together which I hope as many of you will take in the coming days as possible.
This survey asks you to estimate the number of products you think you will need this year, in 2012, and in 2013. (I know 2013 is nigh on impossible to do, but I include the question anyway so give me your best guess). I know some of you have also asked about shipping to countries not represented by Shop@Home so also I wanted to canvas your sense of how this might be developing in the future.
You can find the survey here – http://www.surveymonkey.com/s/J9FVCKX
I will need your responses by Thursday the 24th of March the very latest as I need to plug in the results into a forecast for production to be delivered on Friday the 25th. Short notice I know, but I hope you are able to help and please alert as many of your colleagues to this as possible. Based on the forecasting findings we will take a decision on approaches to production and relevant fulfilment options that would make the most sense to ensure continued support of the open source model.
Thanks in advance,
Tracy Suff on behalf of Cecilia Weckstrom,
The LEGO Group