Luke Battye from has written the following blog post.

Product Search Innovation is one of the core places where the LEGO® SERIOUS PLAY® (LSP) method truly shines. It allows for seamless product service innovation across all areas of the market, from financial services to the automotive industry.

The versatility of LSP is one of its strongest points. Being able to be used for product service innovation, as well as as a team building exercise, means that it is both practical in theory and practice. It allows for long lasting benefits outside of the workshop and into the working world.

The LEGO® SERIOUS PLAY® method is a unique one.

Where LEGO® SERIOUS PLAY® and product service innovation marry so well is in the exploration of creativity. Only through throughly exploring ideas can service innovation happen. This is where Lego Serious Play plays to its strengths.

The science and theory behind LEGO® SERIOUS PLAY® is explored here, however, for the time being let us explore it in a little more detail whilst talking about product service innovation.

Leaning In

The idea is to create a “leaning in” kind of meeting.

With most modern meetings and workshops, they descent into a “lean out” meeting. This is the kind of meeting we all know all too well. 80% of the group is completely unengaged. Meanwhile, only 20% are engaged. This is not a productive way of running a meeting, and all too often it wastes precious resources.

To make the most out of your product service innovation you need to know that every member of your team is engaged the fullest they can possibly be. You need to know that everyone is getting their point across. You need to know that all of the best ideas have been shared.

LSP ensures the best possible outcome for a team of innovators. It ensures that no matter what the project, 100% effort is put in by 100% of the participants. It is absolutely Ideal

Product service innovation needs to have attention paid to it. It deserves to be well thought through, well considered, and well designed. Innovation does not happen with 80% of the group uninterested. We can all agree – it needs all parties involved.

LSP can help with all kinds of problems. Whether it is because there is a need for generating new solutions to complex challenges, or uniting a team around a common goal, LSP can be an incredibly powerful tool. It can help build a deeper understanding of the product service design. LEGO Serious Play is a tool for deeper understanding.


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