Profile Details

Siri Lynn

Who are you and why do you want to become a member of SeriousPlayPro community?

Hi!  I’m Siri, and I’m a LEGO® SERIOUS PLAY® enthusiast!

I’ve been providing qualitative research consultation, creative facilitation and professional training in creativity, moderating, and team building to major corporations for 20+ years.

I’ve worked with Karen Lynch to develop a market research methodology called  PlayFULL Insights™ — an adaption of the LEGO® Serious Play® process. PlayFULL Insights™ helps insight professionals bring the consumer perspective to marketing decisions regarding brand strategy, positioningconsumer communicationtargeting and innovation.

Facilitation languages


Contact info

Call my cell:  203-414-6322

Call my office:  203-255-3300

Email me:



Have you been trained in LEGO SERIOUS PLAY?


If yes - who, where and when trained you?

The Strategic Play Group Limited – Jacqueline Lloyd Smith; Whistler, BC, Canada;May 2015