Wonderfull Design Thinking and Lego Serious Play at Aeroflot 1Aeroflot is Russia’s national carrier and largest Airline. Founded in 1923, it is among the world’s oldest airlines and one of Russia’s most recognised brands. It’s revenue in 2013 exceeds more, than 4 bln. USD. In short: big business with big numbers often loses big picture. Hence we were contacted to assist them via design thinking on – how to get to key questions and name essential problems.

Wonderfull Design Thinking and Lego Serious Play at Aeroflot 2Wonderfull team organized design thinking session for Aeroflot IT program management office (PMO) to help build PMO structure, identify key roles and re-think its connections with business. LEGO Serious Play approach was used at the stage of prototyping. Bricks helped people to think by their hands, freeing heads and eliminating wicked communication dilemmas.

Wonderfull Design Thinking and Lego Serious Play at Aeroflot 3Through the exercise participants had an opportunity to uncover existing relations between Business and IT, uncover barriers and tensions in management structure. Foreign experts from SAP partner side – Dr. Jurgen Ott and Axel Ferste, who have great experience in managing complex transformation programs, shared their knowledge and gave very useful feedback on the LEGO models.

Wonderfull Design Thinking and Lego Serious Play at Aeroflot 4We also used scribing and visual thinking for improving educational experience of all the participants. As always, we learn a lot from our participants, also trying to share knowledge and our experience from other projects.

Wonderfull Design Thinking and Lego Serious Play at Aeroflot 5We wish Aeroflot a high flight with creative power of its big team uncovered!  Come and join: LEGO Serious Play in Russia group on Facebook.

0 Comments

Leave a reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send a question

We are a group of volunteers and may not respond right away. But soon! :-)

Sending

©2009-2018 SeriousPlayPro.com. SeriousPlayPro.com links professional facilitators using LEGO® SERIOUS PLAY® methodology. It is not affiliated with LEGO. Check LEGO SERIOUS PLAY open source for details or get in touch with us.

See also our Privacy Policy and Frequently Asked Questions about LEGO SERIOUS PLAY

Log in with your credentials

or    

Forgot your details?

Create Account