Sébastien Liron

Hello, I am Sébastien, founder of Uau! Branding, an holistic branding consultancy based in Rio de Janeiro, Brazil.
We design brand experiences, creating a wow! (uau!) effect at every touchpoint to generate love for brands.
Our experience in the management of global benchmark luxury brands in Asia, Europe and South America shows that luxury branding techniques can be applied to any business activity.
Through the democratization of luxury techniques (dream, mystery, storytelling, empathy, design with purpose) we bring love to brands. Emotion with purpose. In return, brands contribute to make the world a better place.
I would like to understand better how seriousplay can be applied as a service design tool.
Thank you.