Profile Details

Karen Lynch

Who are you and why do you want to become a member of SeriousPlayPro community?

Karen Lynch leads individuals, brand managers and businesses to breakthrough on challenges that require new thinking or a unique perspective.

Karen leads play-based idea generation, problem-solving, strategic planning and team-building sessions that leverage a group’s innate creativity so they can successfully innovate for growth and positive change.

Karen, together with Siri Lynn of Idea Exchange, Inc., developed a market research methodology called PlayFULL Insights™ — an adaption of the LEGO® Serious Play® process. PlayFULL Insights™ helps insight professionals bring the consumer perspective to marketing decisions regarding brand strategy, positioning, consumer communication, targeting and innovation.

Facilitation languages


Contact info

call: 203.292.0654




Have you been trained in LEGO SERIOUS PLAY?


If yes - who, where and when trained you?

Jacqueline Lloyd Smith; Whistler, BC, Canada; May 2015