Ulf Hannelius

Ulf Hannelius is the founder and CEO of Aneega AB, a market research and strategy consultancy based in Stockholm, Sweden. Before starting his consultancy, Ulf spent 10+ years in academia doing research and coordination within the fields of molecular biology, human genetics and cancer. He is a strong believer in the power of perspectives and how rigorous analytics can be combined with engaging serious games to help organization realize the full potential of complex organizational change, product and service development initiatives. Ulf has a PhD in molecular biology from Karolinska Institutet in Stockholm and an Executive MBA from the Stockholm School of Economics. He is an Innovation Games® Qualified Instructor and a certified Scrum Master.