Marco Sparmberg

Marco Sparmberg is an award-winning transmedia producer and content strategist. Holding a MFA degree from Hong Kong Baptist University, he lecturers on university level and is a public speaker for new media and digital content strategies. While living in Hong Kong, he worked as lead project developer for Salon Films with focus on international co-production and Pan-Asia film finance. In 2012, Marco co-founded Haexagon Concepts, Asia’s first transmedia content and IP management agency dedicated to create and implement new forms of digital, immersive and interactive story formats into the APAC entertainment market. In the following year, he was one of the Transmedia Alliance’s founding members and got selected for the Berlinale Talent Campus. While building internationally connected and recognized communities for South-East Asian storytellers and content creators he founded the Hong Kong Webfest as well as the Singapore chapter of StoryCode. In 2014, Marco joined Mediacorp as Senior Transmedia Producer at the Studios Division, developing transmedia extensions and content strategies for the national broadcaster’s prime time programming and tent-pole events. With the formation of the Digital Group in July 2015, Marco moved into the position of Social Media Lead. In this role, he is heading the Audience Development team and drives digital initiatives across Mediacorp’s social media networks.