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    Alina Pirvu
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    Hi Eli,

    Thank you for your answer. Indeed, I agree that to LSP is a very strong tool to a brand in gaining blue sky ideas, prototyping services, brand architecture and so on, but it needs other tools and processes.

    From your experience, what are the criteria to determine which tools would best suit the collaborative process for a brand in reshaping and reviving it? Does it start with a better understanding of the core issue to be solved and builds up on that?

    Regards,
    Alina

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