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Gabriel posted an update in the group
Serious Play Forum 9 years, 7 months ago Hello all, I am working my way to secure a large Telecom service provider. I saw in various presentations that Swisscom actually used LSP. Can anyone tell me for what application exactly and if at all possible which division of Swisscom?
Thank you
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Hi Gabriel,
Swisscom used LSP in a strategic programme to move from technology driven product development to human centric customer experience design.
Orange Communications used LSP for strategy and branding in the very early days of research through The Imagination Lab.
I also believe that some work was done with British Telecom around 2009, but have no information regarding this intervention.
I’m sure you will find other Telcos have also benefitted from LSP.
What is your particular interest in the Swisscom mandate?
Cheers,,
Eli
Eli,
thank you very much, this is very helpful. It turns out that the Canadian company I am referring to will be speaking to Swisscom on another matter and just might bring up the topic of LSP.
Thx again
Gabriel
The department in question is Swisscom Residential Brand Experience. However, I believe the leadership team from that time has now moved on.
Great, thx Eli
BTW where did you see a presentation about Swisscom and LSP? I’m not aware of anything on seriousplaypro
A presentation on LSP had a slide with a list of companies that used the method… Swisscom figured as one of them.
But you don’t remember where you saw this presentation? I’m just curious. Obviously, if it was the CAPRESE web site, that would make sense – I’m more interested if other people / organisations refer to it. It enhances one’s credibility if third parties reference one’s work.
Eli, the presentation is in the knowledge base that we have access to, and it’s entitled LSP_Case_Example.pdf
I’m curious. Where do you access this knowledge base? I’m supposed to be a moderator of this site and I wasn’t aware that there was a knowledge base of PDFs
I suppose that this is one of the presentations prepared by Robert some years ago. Available e.g. here: http://www.flandersinshape.be/frontend/files/userfiles/files/LSP_Case_Example.pdf
yes it is… that’s the one!
Eli can we take this offline? write to me at gabriel@gyconsulting.com