SGP – Simple Guiding Principles. You may read Eisenhardt & Sull (2001) Strategy as Simple Rules. Harvard Business Review for details how companies have approached strategy creation with the help of simple guiding principles: http://hbr.org/2001/01/strategy-as-simple-rules/ar/1
You can also find more about it in “The Next Best Practise” by Lissack and Roos, and in the facilitator manuals ;-)
If you google some of the old white paper from the Imagination Lab, then you should also be able to find some of their findings.
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SGP – Simple Guiding Principles. You may read Eisenhardt & Sull (2001) Strategy as Simple Rules. Harvard Business Review for details how companies have approached strategy creation with the help of simple guiding principles: http://hbr.org/2001/01/strategy-as-simple-rules/ar/1
You can also find more about it in “The Next Best Practise” by Lissack and Roos, and in the facilitator manuals ;-)
If you google some of the old white paper from the Imagination Lab, then you should also be able to find some of their findings.