May 24, 2016 in Serious Play Discussion
I am so delighted to be joining the Serious Play Pro community as an experts in brand strategy. I work on a creative marketing and branding consultancy team and I love to share and discuss ideas on this topic with as many people as possible!
We help our clients build powerful brands, strategies, campaigns and teams. We research deeply, strengthen existing skills, unleash creativity, develop rigorous plans and execute them impeccably. We are lucky enough to have worked with some fantastic clients over the years, from tiny start ups to global businesses like Deutsche Bank and M&S.
LEGO® SERIOUS PLAY® is a key part of our work. We use it to help our clients generate fresh ideas, build really effective strategies and work better together. Stories are such an important part of branding, and LEGO® SERIOUS PLAY® is all about storytelling!
Lately in the office we’ve been discussing what the composition of a workshop focused on branding using LSP is. Is it better to get junior people who have fresh ideas ? Or get all the key decision makers in a room together to thrash things out and agree a way forward?
What do you think? In your experience, who is it best to bring to a workshop on branding?