Synectics Learning using LEG® Serious Play®: The Creative Power of Collaboration

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    Avatar Pere Juarez 

    Synectics Learning using LEGO® Serious Play® Experience from UB University of Barcelona

    “If we are to perceive all the implications of the new, we must risk, at least temporarily, ambiguity and is order.” William J.J. Gordon

    Synectics is an interesting approach to the development of creativity designed by William J.J. Gordon (1919-2003) and his associates (1961). Gordon’s initial work with synectics procedures was to develop “creativity groups” within i industrial organizations- that is, groups of persons trained to work together to function as problem solvers or product developers.

    Gordon adapted synectics for use in education. The chief element in Synectics is the use of analogies. In synectics exercises, students “play” with analogies until | they relax and begin to enjoy making more and more metaphoric comparisons. Then they use analogies to attack problems or ideas.

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