Tag Archives: Starter Kit

Lego Serious Play is the grown-up office toy you’ll always wish you had

Pocket-lint is the portal which analyses different cool gadgets. Yesterday Peter Jenkinson wrote a blog post about “Lego Serious Play is the grown-up office toy you’ll always wish you had” where he introduced the basic package of Lego Serious Play starter kit.

Lego Serious Play Starter Kit
Lego Serious Play Starter Kit

Some of the sparkly new offices on the start-up scene have their fun foibles installed, such as mini foosball and ping-pong tables (table tennis if you like). Some have slides and swings, fun is positively promoted, and yet these outfits continue to get the work done. No longer does a Newtons Cradle suffice in the workplace, more inspiration is needed and who better to support this process of play at work than the world’s biggest toy maker: Lego.

The Danish outfit trumped sales of Mattel last week to take number one slot, and its constant innovation of its brick system and finding new markets will likely keep them there for some time. The latest target is the boardroom and bricks for businesses could be a winner.

Under the Serious Play branding, there are several team-building and workplace sets available.

The Starter Set for one worker contains an eclectic mix of standard bricks, a few Duplo bits and elements including wheels, tires, windows, trees, mini figure parts, tubes, globes and small base plates. There are 214 pieces in total – enough to let creativity bloom.

Its aimed at training a boardroom brain to think a tad differently, although we’ll avoid using the phrase “out of the box” for fear of mass retribution.

And once the board is convinced that this Lego stuff is like the best accelerant for unleashing imagination across the workforce then its onto the Connections Kit with 2,455 pieces designed for workers to collaborate together with spiral tubes, ladders, fences, bridges and strings – all manner of connectors to create a single model with everyone’s individual efforts combining. Sorting trays are supplied too.

The Landscape and Identity set is the one the boss will need sign off on next. It features 2,631 pieces of randomness in a box; baseplates, Duplo animals, Technics-type cogs and all manner of studded beauty in the Smorgasbord of Lego sets.

No surprise there are no instructions with these but an Imaginopedia booklet, which is about the only thing not to like here. Imaginopedia? Please!
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Another Lego Serious Play Starter Kit Unpacking Video

Lego Serious Play Starter Kit Contents

After the post where the Lego Serious Play Starter Kit (art.no. 2000414) was unpacked, recently another video has been uploaded to YouTube where a Dutch facilitator Rick Lindeman demonstrates the contents of the Starter Kit. The language of the video is also Dutch.

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LSP Bricks Available Online

LSP window bag pile
Lego Window Exploration Bag – art.2000409

LSP connections kit
Connection Kit – art. 2000431

LSP identity and landscape kit
Identity and Landscape Kit – art. 2000430

LSP starter kit
Starter Kit – art. 2000414


Now you can directly order all four LSP kits directly via LEGO Online Shop:
– Lego Serious Play Set of 100 Exploration Bags (2000409)
– Lego Serious Play Connections Kit (2000431)
– Lego Serious Play Identity and Landscape Kit (2000430)
– Lego Serious Play Starter Kit (2000414)

Countries supported: USA, Canada, Austria, Australia, Belgium, Czech Republic, Denmark, Germany, Finland, France, Hungary, Ireland, Italy, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, South Korea, Spain, Switzerland, Sweden and United Kingdom.

If you are from one of the other countries then you have the chance to order by combining the other kits or finding replacements through Amazon.com website.

Lego Serious Play Kits Now Available at Lego Online Shop

LSP window bag pile
Lego Window Exploration Bag – art.2000409
LSP connections kit
Connection Kit – art. 2000431
LSP identity and landscape kit
Identity and Landscape Kit – art. 2000430
LSP starter kit
Starter Kit – art. 2000414

Starting from today you can directly order all four LSP kits directly via LEGO Online Shop:
– Lego Serious Play Set of 100 Exploration Bags (2000409)
– Lego Serious Play Starter Kit (2000414)
– Lego Serious Play Identity and Landscape Kit (2000430)
– and Lego Serious Play Connections Kit (2000431).
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Serious Play Starter Kit Replacement

Lego Ultimate Building Set
Lego Ultimate Building Set

As Serious Play Starter Kit is again out of stock then people have asked about the suggestions on what are the best options for replacing those kits. Starter Kit comes with 214 items included and there is not a single option for replacement. However, there are two alternatives to contemplate:

  • Lego BuildToExpress (200 pieces) has fewer elements than LSP Starter Kit, but it includes a number of elements for interesting story-telling (Kings, castles, skeletons, a number of small interesting items – phones etc). For this reason it is slightly more expensive for EUR 35 and you may only purchase it via Lego Education regional websites.
  • However, Lego Ultimate Building Set (with 405 pieces) is a larger set, but has more generic pieces. Therefore it is less expensive than the starter kit. You may purchase it for USD 25.50 via Amazon. It has a small base plate and a number of generic building blocks – some wheels, some minifigs and some special elements, which might be useful for business metaphor building. UPDATE: based on Abu’s suggestion I might suggest this set for group-work in a pair. The number of bricks in this box makes it an adequate building set for two people simultaneously. The only downside for the team of two is that it has only got one 16×16-stud small green base plate. You might want to add one of the 10-inch base plates as an extra in that event.

DIY Lego Serious Play Kit for 10 Participants

While some Lego Serious Play kits are out of stock, let me give you my approach that I used a few months ago. I visited our local LEGO reseller and created the kits with their help. To help you I have added here below a step-by-step guide on how you could do the same with links to Amazon.com website, where today all the items seem to be in stock.

If you have any questions about the set then I would be more than happy to comment. Furthermore I know that many of us have used customised sets. If you have some good experience with some of the sets then you are more than welcome to share your examples, too.

Bear in mind that this Do-It-Yourself approach requires some preparatory work. What is good is that the price of the suggested collection for a group of 10 people would be more or less in par with the LSP Landscape and Identity Kit, i.e. it will vary between 500-600 EUR depending on how many individual items you purchase. However, this collection will have certain limitations. There are some particular items in the LSP kits, which are usually important business metaphors, but are unfortunately so rare in Lego stock that no other sets include them in sufficient quantity. You will have to do without them:

  • Rubber and string connectors, tubes and rods that are included in the Connections Kit
  • Stop-signs, speed limits and roadblocks. Unfortunately even not other traffic kits have a good selection of them
  • Fortresses, glass walls, transparent ‘meteors’, spider-webs and fences

This step-by-step guide will help you to create a set that would be appropriate for a group of 10-15 people. See below for the detailed description.

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Survey for LEGO

The following message arrived from Tracy Suff from LEGO:

Dear community members

Thank you for welcoming me onto this platform. I’m here to invite you to join me in estimating the quantity of Serious Play products you think you will need in 2011, 2012 and 2013.

As you know, the fiddle bags (window exploration bag art.2000409) ran out unexpectedly earlier this year and we are producing more of these now, so fresh stock will be available from 25th April. This happened because there has been a significant increase in order activity for LEGO Serious Play products since the start of the year and the stock we had forecasted would last us a great deal longer, than it did. In order to try to prevent this from happening again, and to forecast how demand is likely to develop in the coming years we have put a simple survey together which I hope as many of you will take in the coming days as possible.

This survey asks you to estimate the number of products you think you will need this year, in 2012, and in 2013.  (I know 2013 is nigh on impossible to do, but I include the question anyway so give me your best guess). I know some of you have also asked about shipping to countries not represented by Shop@Home so also I wanted to canvas your sense of how this might be developing in the future.

You can find the survey here – http://www.surveymonkey.com/s/J9FVCKX

I will need your responses by Thursday the 24th of March the very latest as I need to plug in the results into a forecast for production to be delivered on Friday the 25th. Short notice I know, but I hope you are able to help and please alert as many of your colleagues to this as possible. Based on the forecasting findings we will take a decision on approaches to production and relevant fulfilment options that would make the most sense to ensure continued support of the open source model.

Thanks in advance,

Tracy Suff on behalf of Cecilia Weckstrom,

The LEGO Group