Tag Archives: Lego

Brick Selection Criteria for Lego Serious Play

I received today a question from Jeff about how to choose proper alternatives in situation where the LSP kits are out of stock or unavailable:

Was reading through the DIY LSP kit for 10 and most of it involved Lego Education sets. Here in Manila, it’s a challenge to get the said sets because 1) shipping would greatly increase the cost, and 2) the local provider cannot sell to non-educational institutions. Is there a science behind the brick selection? Are there elements that are “required”? Since LSP kits are also expensive to begin with, I’m planning to make use of my own bricks at first once I get LSP started here in Manila.

Brick Selection Criteria for Lego Serious Play sessions - by Robert Rasmussen
Brick Selection Criteria for Lego Serious Play sessions – by Robert Rasmussen (click for a larger image)

Some time ago Robert Rasmussen produced an excellent guide on “Brick Selection Criteria”. In this guide he explained that basically there are 8 types of bricks that you may wish to compile for your Lego Serious Play session. I have also added a couple of suggestions that are neither part of LSP nor Lego Education that you may consider for each.

  1. Basic bricks for making the structures. Bricks of different sizes (2,4,8 studs), plates with double and single row of studs. Best if in pairs (or more) and with multiple colors of bricks of each kind.
  2. Bricks with odd shapes. Similar selection criteria as type 1.
  3. Multi metaphor bricks that can be used for different kinds of metaphors but also for generic constructions. E.g. flagpoles.
  4. Single metaphor bricks that typically only are used for metaphors. Animals, plants, tools etc.
  5. Transparent bricks – same as first three categories.
  6. Minifigures. This is important – no structures are usually complete without a group of minifigures.
  7. Bricks for movements. Try to make sure that you have some wheels, hinges, turntables etc to make the construction items dynamic.
  8. Base plates – this is probably something that is frequently overlooked, but an important part of construction.

Some ideas for alternatives below. Continue reading

Podcast – a Chat about Lego Serious Play with Per Kristiansen

12 Minute Muse has published a podcast – an interview with Per Kristiansen about Lego Serious Play and about the new book that he wrote with Robert Rasmussen.

Play Podcast from Twelve Minute Muse

Twelve Minute Muse Podcast
Twelve Minute Muse Podcast

Per Kristiansen is co-author of the new book Building a Better Business Using the LEGO Serious Play Method, and has been directly involved in the creation and development of the LEGO Serious Play method.

What is LEGO Serious Play? In the interview, Per provides both the short answer and the more detailed story behind the origin of this method which employs problem solving, imagination and discovery. In short, LEGO Serious Play is a process of using LEGO blocks to provide new perspectives and build collaboration related to problem solving and improved productivity in businesses.

Per shares some great stories about LEGO Serious Play, including the way it was first received by the corporate world and an incredible training opportunity that tops all others in his experience. He also shares why he thinks LEGOs are universally loved.

Writing the new book was a maiden voyage for Per. While he and his colleague had planned to write the book for years, the actual effort was challenging.  Never fear! They employed some of the LEGO Serious Play strategies in the process.

Grabbing a copy of Building a Better Business Using the LEGO Serious Play Method is probably the best way to learn more about the process.  You can also find more information about it at this site.


Bricks or No Bricks for Lego Serious Play?
Bricks or No Bricks for Lego Serious Play?
Please, will someone out there clarify this fundamental question for me. Marko has been very helpful in suggesting alternative LEGO kits to use when the officially recommended LEGO kits are out of stock. The implication here is that the officially recommended kits are not the only ones that can be used.

My understanding of what Heracleous and Jacobs are saying in their book Crafting strategy: Embodied Metaphors in Practice is that the “Embodied Metaphors” need not be constructed out of LEGO at all. The criteria they use more generically relate to three dimensional space and the relationships between the tangible entities in that space. I don’t remember even seeing the word “LEGO” in the copy of their thesis, although I hazard a guess the authors would say LEGO is an ideal candidate.

My point is the methodology we fondly refer to as LEGO SERIOUS PLAY does not necessarily have to be carried out using LEGO pieces. Other objects can be used. The most valuable and universally applicable characteristics of the process are inherent in human nature, not LEGO. We think metaphorically and turning this cognition into 3-dimensional models helps us clarify them to ourselves and share them with others. Storytelling is a proven technique that helps human beings communicate clearly. And so on.

If what I have written above is true it has implications for those of us who live in parts of the world where it is difficult to source LEGO pieces, not only because LEGO doesn’t deliver their product to our countries, and we have to pay additional courier charges to source it, but we face further barriers like exchange rates. I’m proposing it’s OK to supplement the LEGO stock with other physical objects (match box, piece of string, acorn, tin can, things that are readily available but cost little). That will make it easier for those of us living in “far away” places like Africa and Asia to have access to the LEGO SERIOUS PLAY methodology.

Lego Calendar by Vitamins Design Studio

Lego Calendar by Vitamins

Vitamins Design Studio has produced a fabulous wall calendar with the help of LEGO Bricks.

They have written on their website: The Lego calendar is a wall mounted time planner that we invented for our studio. It’s made entirely of Lego, but if you take a photo of it with a smartphone all of the events and timings will be magically synchronised to an online, digital calendar. It makes the most of the tangibility of physical objects, and the ubiquity of digital platforms, and it’s also puts a smile on our faces when we use it!

In exploring what we could do, we were tempted by all sorts of interactive tech-centered solutions – but the more we put technology at the forefront, the more restrictive the system became. We needed something that anyone could use, in any way they felt, and we had read about other companies who had used LEGO to visualise complex logistics systems in a simple and tangible way. We loved LEGO could be used to make complex information tangible, and after much experimenting we created a calendar on our wall which is made entirely out of Lego bricks.

Here’s how it works:

  • Every row represents a month – we have three months on our wall
  • Every column represents a day of the week
  • Every project has its own colour, and we keep a little index hidden away to remember which colour represents which project.
  • Each brick represents a half day spent on that particular project.

We’ve placed this on the wall in full view of the studio, because it means we can instantly look up and get a really quick overview of what we’re working on and what’s coming up.

Lego Calendar

For more info visit: http://vitaminsdesign.com/projects/lego-calendar/

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

David C. Robertson - Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
David C. Robertson – Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Wharton professor David Robertson with Bill Breen have written an engaging book, which contains a real case study on innovation management. It follows the footsteps of the history of LEGO Corporation, which was innovating heavily, but was still at the brink of collapse in 2003. Very similar to Apple corporation at the verge of bankruptcy before the second coming of Steve Jobs, LEGO had essentially over-innovated. They had too many products, their production was too scattered and they had lost the understanding on what was the core what they were good at.

At the same time, they had fought a strong fight with electronic tools and computer games that had become much more interesting for children around the world. Children thought that LEGO was primarily thing of the past. They did not consider it cool to play. They also had to fight with a number of cheap copycats from developing world who were able to eat their market share.

The book focuses on what happened next. How a traditional family firm that was until that moment been managed solely by the family members brought in a young outsider – Jørgen Vig Knudstorp, a former McKinsey consultant who had previously received PhD from Aarhus University. Knudstorp started leading LEGO strategy department and was ultimately appointed as a CEO. Knudstorp reviewed the strategy, made a series of difficult decisions to cut back in costs to stop the company bleeding cash and thereafter managed to revamp the innovation activities to make sure that it would become the first choice of toys for parents and children around the world again.

While the other two global toy players on the market – Mattel and Hasbro have been virtually at a standstill over past 5 years, LEGO has managed growing its revenues 22 per cent and its profitability even 38 per cent. An interesting case study to read for everybody to think about innovation from a different angle.