Tag Archives: Lego Serious Play

Survey for LEGO SERIOUS PLAY facilitators in Latin America, Spain and Portugal

We are happy to invite all LEGO® SERIOUS PLAY® facilitators of Latin America (LATAM), Spain and Portugal to take part in an online survey, which aims at establishing the state-of-the-art of the LSP methodology in those regions.

The survey for LSP facilitators in LATAM, Spain and Portugal has been promoted by Lucio Margulis from Juego Serio, in collaboration with Elisabetta Frick and Stefano Tardini, from USI Università della Svizzera italiana (Switzerland).

A similar survey, focused on European countries, was held in Spring 2013, in the context of the S-Play project. The results of that investigation were published in the White Paper on LEGO® SERIOUS PLAY®.

This time, we want to investigate how the LSP methodology is spreading in Latin America as well as Spain and Portugal. All facilitators of those regions are kindly invited to fill in the survey, even if they already did it for the previous one.

The questionnaire is available in two languages and its completion only takes 10 minutes. These are the survey URLs:

http://survey.elearninglab.org/index.php/744498/lang-es-MX (Spanish)
http://survey.elearninglab.org/index.php/744498/lang-pt-BR (Portuguese)

If you have any doubt or question, please contact Lucio Margulis at luciomargulis@juegoserio.com.

Thank you for yourcontribution! Gracias por sucontribución! Obrigado pela sua contribuição!

Lego Serious Play Webinar 28 August 2014

A webinar on Lego Serious Play will be held by Elisabetta Frick and Lorenzo Cantoni on August, 28th. The webinar is organized by Eduhub, the community for new learning technologies at Swiss institutions of higher education.

Lego Serious Play USI Lugano
Lego Serious Play USI Lugano

Since 2006, some researchers at the Università della Svizzera italiana (USI, Lugano) have been interested in the use of LSP. In particular, two applications of the LSP methodology have been developed:

  • URL (User Requirements with Lego), which helps to elicit user requirements for online communication applications.
  • LLED (LEGO Learning Design Experience), which helps to design teaching and learning experiences.

In this webinar the Lego Serious Play is first introduced, in which context and for which aims it could be used. Then, it will mainly focus on LLED, a specific application of LSP, which allows teams to design learning experiences creatively and collaboratively, involving all the stakeholders of the project.
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Top Ten Reasons to use LEGO Serious Play

Lego Serious Play, a three-dimensional thinking and communication process, helps teams gel. You take a group of individual “people silos” and weave them into a cohesive team.

By Donna Denio from Team Dynamics Boston

Lego Serious Play session
Lego Serious Play session
  1. 100 PERCENT PARTICIPATION GUARANTEED – The highly structured LSP process design guarantees that every person in the workshop participates equally.
  2. GIVES SHY PEOPLE CONFIDENCE – Having time to think during the building process, a model for reference, and a specific time to speak builds confidence.
  3. FRESH PERSPECTIVE GUARANTEED – The number of options and solutions generated and the fact that each model is an original expression (instead of building on an idea that has already been voiced) guarantees that fresh perspective emerge.
  4. GETS TO CORE BELIEFS AND VALUES – You learn everyone’s REAL fears, areas of disagreement, hopes and dreams (instead of the sanitized, politically correct business-speak or lips-sealed-shut silence we have come to accept).
  5. AUTHENTIC EXPRESSION (NO LIES) – It is difficult to misrepresent or inflate your reality when using LSP to express ideas.
  6. CREATES A COMMON LANGUAGE – Professional training and cultural norms inform each person’s verbal expression so words can mean different things to different people. Some words or phases are only understood by people with similar professional training. The LSP models each person builds creates a common language that can be seen, questioned and understood without challenging the model builder.
  7. CLARIFIES COMPLEXITY – The process supports creating a landscape which makes connections and relationships among and between components clear, concrete, and easy to understand.
  8. GROUP ALIGNMENT GUARANTEED – The highly structured LSP process in combination with skilled facilitation assures that every person’s core ideas, values and concerns are incorporated in the final solutions.
  9. MEMORABLE RESULTS – It has been said that one picture is worth a thousand words. Three-dimensional LSP models, stored in your memory as pictures of recognizable objects (such as a gear, globe or tiger) trigger access to the workshop’s key insights.
  10. SAVES TIME – In post workshop surveys and interviews, participants agree that LSP workshops accelerate trust and consensus building at two-to-three times the speed of other traditional methods for group decision-making or strategy development.

Sorting Trays for LEGO Bricks

Handy ideas on how to improve your Lego Serious Play sessions.

Lego Brick Tray from Rubbermaid
Lego Brick Tray from Rubbermaid

In some Lego Serious Play sessions you might want to place your bricks in a large heap so that the participants would have a part of the fun simply by pushing their hands into the pile of bricks and using their fingers to identify the right items by trying to see what they find and how it fits to their existing construction. This works really well in case you want to make the ideas flow and by randomizing the items on a table in a big heap you can get your creativity flowing.

In other Lego Serious Play sessions you would like to divide the LEGO bricks in as orderly manner as possible – so that the construction would be more systematic and assembly-like. One of the simple tools is to lay out the bricks in such a way that the participants of the Lego Serious Play session would make it easier to access would be to use different sorting trays – so that the builders could get their hands to the types of stuff they need fast. Both Lego Serious Play Landscape Kit and Connection Kit come with handy sorting trays for groups of individual LEGO bricks, but in my practice they are not always enough for your use.

To my knowledge – Lego does not offer anything similar separately, but you may take a look at some of the options by the other gaproducers. For instance, Rubbermaid’s drawer tray is a brilliant tool to allow dividing easily similar types of bricks into sections so that the builders would have an easy access to. The smaller sections are ideal for small bricks, tires, minifigures, currency and other tiny items. The medium sections are best for longer construction bricks and smaller base plate items. The longest sections fit nicely the connectors, tubes and larger metaphor animals or duplo bricks. If you have 4-6 sorting trays for your use then these are quite enough to “compartmentalize” a set of different items for a group of 5-10 people nicely on your table.

Review of Kristiansen & Rasmussen Book

Review of Per Kristiansen’s and Robert Rasmussen’s new book Building a Better Business Using the Lego Serious Play Method

Per Kristiansen and Robert Rasmussen 2014 book: Building Better Business Using the Lego Serious Play Method
Per Kristiansen and Robert Rasmussen 2014 book: Building Better Business Using the Lego Serious Play Method

I was introduced to Lego Serious Play when I read Jonathan Bender’s “Lego: A Love Story” a year ago. I’ve been looking for a career path that would involve Lego – either working AT Lego, or working WITH Lego. This was my light-bulb moment, but there were obstacles. Aside from the expensive sets, I had to get accredited to really learn about the methodology. I planned to earlier this year but circumstances did not allow it, so I resorted to doing tons of research online. Problem was, most of the material was too technical (felt like I was back in college again) and were repeating each other. I couldn’t really grasp the concept until Per Kristiansen and Robert Rasmussen came out with this book.

The book starts out with the LSP journey going back to the mid 90s, how Kjeld Kirk Kristiansen was seeking out ways to improve techniques on developing strategies within The Lego Group. I was surprised to find out that majority of the development of LSP were mostly done by what one would consider outsiders of the company. It also delved on how Lego Education had a role in the development of LSP, how it became a part of TLG, and eventually how it transformed into an open source process. It made me more appreciative of the method and the hard work that went into it.

It then branches out into 3 parts. The first part, titled “The Lego Serious Play Territory”, covered the business needs that LSP can provide a solution, the power of the Lego brick, what serious play meant, and how it all came together to create a unique and innovative methodology. This part helped me out a lot as to how I can pitch LSP to potential clients. It illustrated the advantages of LSP compared to typical meetings and/or group sessions. This section deepened my understanding of the Core Process and the different Application Techniques of LSP. As someone who has not undergone an LSP Facilitator Training, this part was very informational.

The second part, “Lego Serious Play: The Science Platform”, discussed the different theories and research that contribute to the validity of LSP. Most of the info here have been discussed in detail from my online research (particularly constructionism and constructivism). What I learned here was the concept of Flow, and the different types of imagination involved in LSP. This was also the part where the book demonstrated LSP through an individual exercise. With the exercise, I truly felt that people will really think differently with their hands building something rather than just talk it out. It’s true when they say that sometimes an experienced builder can have a harder time doing LSP than a Lego newbie.

The third part showed examples and case studies wherein LSP was used by different companies (even in the Education sector), what their needs were, and what their respective outcomes were after LSP intervention. It also clarified some misconceptions about LSP, and how LSP was being used within TLG, which was not as often as one would think for surprising but understandable reasons.

As a relatively new member of the LSP community with no experience yet in the methodology, the book was quite an eye opener for me. It gave me a preview of what the LSP is REALLY all about: how it can benefit businesses, how it works, and how it can be used in different ways in different types of organizations. For experienced LSP practitioners, the book can be used as part of their pitch when introducing LSP to an organization that has not heard of it. Either way it’s a very informational book that’s worth the price compared to other business books.

Some Statistics

Serious Play Pro Website Statistics
Serious Play Pro Website Statistics – Number of Annual Visitors July 2013-July 2014
Since the introduction of LSP Open Source we are glad to witness that the number of facilitators has grown steadily. The Serious Play Pro community was established just four years ago and today we are a true community which covers all the corners of the globe.

It is fun to observe that the coverage of the visitors (the table below) is really almost global. See the annual statistics table of the different countries and the annual number of unique visits from that country. All the regions are well represented among the people interested in the Lego Serious Play methodology.

In average, 66.1 unique visitors come to our site every day nowadays (up from 44.1 visitors/day in 2013 and 35.4 visitors/day in 2012). Given that 2/3 of those visitors are new visitors, it means that any post published are likely read in a month by 2000 different people.
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Lego Serious Play book now Shipping via Amazon

Per Kristiansen and Robert Rasmussen 2014 book: Building Better Business Using the Lego Serious Play Method
Per Kristiansen and Robert Rasmussen 2014 book: Building Better Business Using the Lego Serious Play Method

While you could purchase Kindle version of the newest Lego Serious Play book already 2 weeks ago, just today Amazon started shipping paperback version of Per’s and Robert’s new book “Building a Better Business Using the Lego Serious Play Method“. Looking forward to receiving it soon!


Join us in beautiful Whistler, British Columbia, Canada for 3 days of LEGO SERIOUS PLAY training.
For more information, please email: info@strategicplay.ca or visit our site to get a full colour brochure and registration form. Limited seats available so book early.



Join us in Whistler, BC, Canada  Aug 26, 27, & 29th
Join us in Whistler, BC, Canada
Aug 26, 27, & 29th